MALAND, MANAGER FREE & PETERS, INC., Representativesģ THIS PATRIOTIC PILGRIM made history by his famous ride. If WHO alone can even occasionally do a job like this, then your own good sales force, backed by a good program over WHO, can cer- tainly make this big, rich market a profitable spot for you. But here is a rather spectacular case in which a cereal manufacturer secured virtually 100% distri- bution in Iowa- without a single salesman -by the lever use of WHO. Result -in two months, the company had almost 100% distribution in this State, and the product was moving by the carload throughout Iowa! Today, nineteen months later, this cereal is an Iowa 'Of course, it's better to use a ladder!' Don't get the idea that we think anything can take the place of salesmen in most kinds of selling.

By way of a test, the agency cooked up a startlingly good program idea, calculated to make young children demand this certain cereal from their parents. $3.00 the Year 15c the Copy It started in Sept., The company had no distribution, no sales in Iowa. 25th issue (Yearbook Number) Published in February APWASHINGTON, D.

8 Foreign $4.00 the Year #Broadcast advertising Published Semi-Monthly. Second class postageĬopyright© 1966 by The Cash Box Publishing Co., SUBSCRIPTION RATES $20 per year anywhere in Before heading out on a concert tour, Lou Adler, their producer, will record the Mamas & Papas for future singles and LP product. Just four months on the disk scene, the Dunhill Records' folk-pop foursome - Cass, Michelle, John & Dennie - has been a sales sizzler,įirst with “California Dreamin’ ” and now with “Monday Monday.” Also, the group has cut a Top 10 LP, “If You Believe Your Eyes & Ears,” which contains both of the singles The Mamas & Papas are strictly modernists.

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